SEO Strategy in 2017: What’s Most Important?

SEO Strategy in 2017: What’s Most Important?

Don’t trust what you’ve heard — links are still king when it comes to search engine optimization.
GS Web Technologies provide SEO Services in such a way google like to rank the pages which is Optimized by GS Web Technologies. 

In this article GS Web Technologies discuss about the SEO Strategies which are beneficial for website SEO in 2017. GS Web Technologies follow Google Guidelines to do Pure White SEO to get optimized on Google Search Engines.
 Everyone wants to get a high click-through rate and a good spot in Google’s search algorithm. But, when it is generally accepted in the industry that Google uses approximately 200 ranking factors to rank websites — and some of these are proven, some are controversial and some are purely nerd-based conjecture — it can be hard to know which factors to focus on when it comes to your search engine optimization (SEO).
So, what is most important to Google?
“It is content,” said Google Search Quality Senior Strategist Andrey Lipattsev. “And, it’s links pointing to your site.”
Related Topic by GS Web Tech: 5 Strategies for Better ‘Link Building’ and Improving Your SEO

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I’ve heard people foolishly suggest links aren’t important anymore. There’s a new way of doing SEO, without links. This is wrong, and it’s dangerous advice. Keep in mind what Andrey Lipattsev said.
We tend to almost always come back to links, as they feature largely and very importantly in the 200 or so ranking signals, such as:
  1. The volume of external links you have. The more, the better.
  2. The anchor text of the external links. Links with SEO-focused anchor text need to be relevant to the target page.
  3. The quality of external link sources. It’s better to get a link from a reputable news source or academic journal than an unknown blog.
Links have always been a valuable aspect of an SEO strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. That’s because there is a strong correlation between great SEO results (specifically keyword ranks) and the quality and volume of links to a site.
Keep in mind, however, that while links may lead the pack, content, Moz Authority and page authority have significant value and must be considered for any SEO strategy to be successful.
Related Topic by GS Web Tech : How to Do an SEO Audit of Your Website

For SEO Services Contact with Us On Our Official Website.
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Content marketing and SEO

SEO and content marketing are distinguished from one another in several critical areas, but you can’t separate the two entirely. SEO is generally narrower, and more technical, while content marketing is broader and more holistic — kind of like how a square is a rectangle, but a rectangle is not necessarily a square. Here’s how they converge:
  • You can apply SEO more broadly by channeling its specific technical endeavors into content marketing.
  • The only way to ensure the success of content marketing is to apply SEO techniques.
Another way to look at it is like this: SEO makes demands. Content marketing fulfills those demands. SEO states the requirements. Content marketing fulfills them.
Related Topic by GS Web Tech: How to Create Share-Worthy Content That’s Optimized for Search

2017 Algorithm Updates

In January, Google started rolling out a penalty to punish aggressive interstitial’s and pop-ups that might damage the mobile user experience. Google also provided a rare warning of this update five months in advance.
There will no doubt be many further algorithm updates throughout 2017, but the success of your SEO campaigns will largely be governed by how focused your SEO strategy is on links and content.
Google started using Hummingbird about August 30, 2013, and announced the change on September 26 on the eve of the company’s 15th anniversary.
Google always had synonyms, he writes, but with Hummingbird it is also able to judge context—thereby judging the intent of a person carrying out a search, to determine what they are trying to find out. This concept is called semantic search.

GS Web Technologies Provides SEO Services In India

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